Saturday, March 29, 2008

Care labels were a nightmare, but no more!

Lets number postings. This would be number 3 with the earlier 2 not numbered.

Care labels in dry cleaning:

This is a subject the following groups would love to find answers to:

Consumers, consumer care such as Which?, world dry cleaners, world dry cleaning industries, high street retailers, free standing fashion outlets, customer relations departments, bespoke tailors, fashion designers, academics, the printed/electronic media, standard organisations such as BSI, EN, ISO and their national equivalents.

Decades of debates back and forth have not yielded results. The reality is an absolute nightmare and out of control.

We worked long and hard over the years to see through the haze and come up with a solution that would be cost effective and acceptable to most if not all of the groups mentioned above. Our 20,000 hours plus hands on commercial experiences running high street Perc prototypes yielded a great number of labels that were compatible with predecessors of CCCC International (our new business) ways of cleaning. We assumed that differences existed between tests carried out by fashion designers, bespoke tailors and other garment manufacturers on the one hand and cleaning procedures carried out by dry cleaners on the other.

Our assumptions must have been correct and the following 92 brands plus the whole of Saville Row complied fully with our "Segregated" dry cleaning in Perc. It is time we told you what this innovative "segregated" dry cleaning is before coming back to labelling:

"Segregated" dry cleaning is where we only clean your business -, leisure -, formal - wear and couture that need dry cleaning for their consistent and reliable after care. We will not clean household items such as sofa covers, duvets, curtains, and rugs. Neither will we clean your industrial wear such as garage overalls, and cleaning token wear such as other trade overalls/all in ones, except corporate office wear such as bank uniforms and similar. There are other services that are not included either such as shirt service/laundry, tailoring and alterations. We will not clean garments from nursing and old people's homes either. Reasons for not cleaning the latter are too technical to get in to here and now.

Laundry and shirt service are excluded because we cannot beat the experts in the field. Tailoring and alterations are left to phase 2 because of the non availability of tailors to match CCCC International's cleaning standards. In Harvi - Nash of Wandsworth we did have a redundant Saville Row alterations tailor (he told us there is a difference between tailors making suits and those making repairs and alterations. There you are and who were we to argue. Our customers were happy with the service and that mattered).

We will not sell unrelated goods such as travel needs or lap tops that would vibrate and firm up loose buttocks and sagging body bits even if they made these things one day! Sorry, buy them elsewhere. To dry clean well enough will keep us on our toes, with no time to spare or need to diversify in to other lines. will be the first of our services that will be launched this year to convince investors in the most comprehensive way that CCCC International works by phone! Even by post to those on this list but outside UK! Suggestion specifically made for those who would wish to test the our service in view of becoming our future investors and partners. With successes thus gained, we will then turn around and improve the existing 5,000 Perc shops in the UK and then all those around the world. Some 95,000 shops in all, to give you an idea what size business you will be investing in, or become partners with. For example, our news will be music to ears of Dr Bob of California Cleaners Association with a reported 3,500 members in his technical care. We looked for Dr Bob in Clean07 fair in Las Vegas but couldn't find him.

Back to care labels:

Since, Perc is here to stay for as long as another 20 years, it is understandable that care labels are still related to Perc. Garments with these care labels, but cleaned in Hydrocarbon, Silica (the ingenious solvent used in GreenEarth), or Liquid Carbon Dioxide, and results obtained are for others to comment. We did not research this field. What we found out was that the following fully complied with our "segregated" practices and will be cleaned by

Agnes B
Alexander McQueen
Amanda Wakeley
Ann Demeulemeester
Alberta Ferretti
Anne Klein
Austin Reed

Banana Republic (GAP)

Barbours of Scotland
Betsey Johnson
Betty Jackson
Bruce Oldfield
Calvin Klein
Caroline Charles
Child & Sons Wndsworth High Street, London
Christian Dior
Christian Lacroix
Coco Chanel
Concessions at Harrods
" " Harvey Nichols
" " Peter Jones
" " Selfridges
" " House of Fraser
" " Army & Navy
" " Debenhams

" " Fenwick
DAKS Simpson of Piccadilly
Dior Homme
Dolce & Gabana
Donna Karan
Donatella Versace
Dorothy Perkins
Edina Ronay (if any has survived)
Emporio Armani
Ermenegildo Zegna
Emanuel Ungaro
Gharani & Strok
Gianfranco Ferré
Gianni Versace
Giorgio Armani
Giorgio Armani Priv
Givenchy Homme
Hardy Aimes
Harris Tweed by others
Harrod's own label
Helmut Lang
Hugo Boss
Hunter (of the sixties?) even F clean labels
Hussein Chalayan
Jeff Banks
Issey Miyake
Jasper Conran
Jean Muir
Jean-Paul Gaultiere
Joe Blog Jeans
John Galliano
John Richmond
John Smedley
Julien Macdonald
Karen Millen
Katherine Hamnett
Karl Lagerfeld
Lacost dry cleanables
Lee Cooper Jeans
Levi Strauss
Louis Feraud
Lucy Barnes
Manolo Blahnik
Marc Jacobs
Marks and Spencer
Mary Quant of England and japn (200 shops)
Matches of Wimbledon (brands sold)
Matthew Williamson
Max Mara
Moschino Cheap & Chic

New Look
Nicole Farhi

Oscar Jacobson
Oswald Boateng
Paul Costelloe
Paul Smith, Sir
Patricia Lester, OBE By arrangements with the designer

Phase 8
Pier Cardin
Polo (Ralph Lauren)
Pringle of Scotland
Ralph Lauren
Richard Shops
Rifaat Ozbek
River Island
Saville Row, among them:

Geives & Hawkes )
Henry PooleH ) Thanks to Poppy Charles, John Bianco, Clive Anderson,
Norton and Sons ) Simon Cundey and many others who were kind enough to
Huntsman ) see Mohammad who called on you unannounced on 26.6.7
Richard Anderson )

Scottish Tartans, all clans pure wools. Blends and wool composites subject to tests
Stella McCartney
State of Montana (By Claude Monata)
Ted Baker

Thomas Pink's world class neck ties
Tommy Helfeger
Top Man
Tom Ford
Tommy Nutter and other Saville no longer there
Top Shop
Valentino Uomo
Yves St Laurent
Vivienne Westwood

Warehouse (Jeff Banks)
Wayne Hemmingway (Red or Dead discontinued and Mr Hemmingway moved on to other entrepreneurial fields and socially responsible projects)
Wrangler Jeans

Zenga, especially the current mens suits from Australian pure Merino wool

No doubt, there are a great number of reputable world brands we have left out that should be on our list. The best way to uncover these and bring them to our attention would be to publicise the blog widely to friends, family, and fashionistas to name their cherish brands, and let us have them.

There are fashion designers of tomorrow who are being trained as we speak. Their releases will be tested by us in specially designed test parameters that we will place at their disposal in due course.


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